Content Audit/ Copy Audit for Website to Improve Content Marketing Strategy

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50,356.69

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Description

A Content Audit or Copy Audit for your website is a comprehensive evaluation of your site’s written content to ensure it aligns with your brand, engages your target audience, and drives results. This process helps identify gaps, redundancies, and areas for improvement to optimize your website for SEO, user experience, and overall content marketing effectiveness.

Key Features of the Audit Service:

  1. Content Performance Analysis
    • Assess how well current content resonates with your audience.
    • Evaluate key metrics like page views, time on page, and bounce rates.
    • Identify high-performing content for replication and poorly performing content for improvement or removal.
  2. SEO Evaluation
    • Analyze keyword optimization, meta tags, headers, and alt texts.
    • Ensure compliance with the latest SEO best practices.
    • Recommend improvements to boost organic traffic.
  3. Brand Consistency Check
    • Ensure tone, voice, and messaging are consistent across all pages.
    • Confirm alignment with brand guidelines and target audience expectations.
  4. Content Gaps & Opportunities
    • Identify missing topics or formats (e.g., blogs, case studies, FAQs) that align with customer needs.
    • Recommend new content ideas based on audience interests and industry trends.
  5. Copy Quality Review
    • Check for grammatical errors, readability, and clarity.
    • Ensure calls-to-action (CTAs) are compelling and appropriately placed.
    • Optimize formatting for scannability (bullet points, subheadings, visuals).
  6. Competitor Benchmarking
    • Compare your website content to competitors.
    • Highlight unique selling points to position your business in the market better.